Search Media Agency is a Singapore-based digital marketing agency that helps medium and small credit providers generate high quality leads through PPC campaigns and SEO. Like pretty much every marketer on the planet, SMA captured leads on these campaigns through using forms and landing pages. This method worked but it was far from ideal. Conversion rates were not as high as they could be and as a result cost per lead was high. Using TARS chatbots, the agency was able to increase conversion rate 2x and drop cost per lead by a corresponding 50%. This is their story.