Unlock the full potential of video in your B2B marketing strategy with our comprehensive guide tailored for 2025. In this video, we'll walk you through the five essential steps to elevate your approach:

Set Clear Goals – Discover how to define measurable objectives like building brand awareness, generating leads, or growing pipeline-all rooted in what moves the needle for your business.

Build Your Budget Wisely – Learn how to craft an effective video marketing budget-balancing production, partnerships, and media spend, while maximizing existing resources.

Craft a Strong Brand Narrative – Find out how to tell a consistent, authentic story across every video you publish-one that stands out and keeps viewers coming back.

Use A Variety of Formats – Whether it's snackable bites, webinars, thought leadership, or micro‑videos, diversify your content to meet your audience at every stage of the journey.

Repurpose and Scale with Events – Learn how digital events, webinars, and long‑form recordings can become a rich source of content-easily transformed into social clips, blog posts, email sequences, and more.

Why This Strategy Works
Video marketing is no longer optional - it's a core part of B2B strategy, with tools making it more accessible than ever.

Stand out fast: viewers retain 95% of a message by watching video vs just 10% from reading text-so video is your top bet for memorability

Events are content goldmines: capture presentations, interviews, and demos, then transform them into engaging, multi‑channel assets

What You'll Learn in This Video
How to build video goals that align with buyer journeys and KPIs

Tips for budgeting for maximum ROI with existing tools

Ways to maintain consistent branding and storytelling across formats

Quick wins with micro-videos and repurposing long-form content

Strategy for turning webinars and events into evergreen video assets