Using Global Control Groups to Measure the Impact of Customer...
Associated with
Kevin Shectman Kevin Shectman
7 min read
Using Global Control Groups to Measure the Impact of Customer...

Global Control Groups help you measure and showcase the impact of your customer engagement over time. By tying overarching campaign and customer journey performance to key user behaviors and business metrics, you can clearly see how you moved the needle on brand objectives and key results at a high...

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