In this episode of the Content Logistics podcast, Justin Simon, the Global SEO and Content Lead at TechSmith, joins host Camille Trent to discuss the balance between creating new content and refreshing old content. Simon highlights the pressure content teams often face to constantly generate new material, while there's a vast potential in enhancing and repurposing existing content. He emphasizes the importance of understanding the audience, which is ever-growing, and tailoring content to their preferences.