Want to understand more about TikTok than just its synchronized dancing? Here's a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. TikTok launched in 2017, but only recently, marketers started to take it seriously. (Maybe something to do with its 1 billion global users?) TikTok took fourth place in the list of most downloaded iPhone apps for 2019. In fact, the only apps with more downloads were Instagram, YouTube, and Snapchat. It even beat Facebook, Gmail, and Netflix! In my last article, I looked at TikTok marketing essentials and shared a sneak peek into the videos