Annual Contract Value: What Is ACV & Why Is It Important?
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6 min read
Annual Contract Value: What Is ACV & Why Is It Important?

Annual contract value (ACV) is a key metric used by sales teams to show how much an ongoing customer contract is worth by breaking down its value annually. ACV calculations are typically based on the recurring revenue generated by a single client or account.. Learn how to calculate ACV and find the best sales strategy for your business!

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