Thanksgiving, Black Friday, and Cyber Monday are the retail high points of the end-of-year shopping season. For Online Marketplaces and other retailers carrying a wide range of products, understanding the different market landscape for each product category is vital. Similarweb's Research Solution offers a comprehensive range of tools for examining customer behavior, market mapping, and benchmarking the performance of key product lines on competing sites.
During the lead-up and then throughout the busiest shopping season of the year, many consumers are looking to purchase a new computer, laptop, or tablet and wondering which operating system is going to be the best investment. To give some idea of what customer behavior looks like during this journey from research to purchase, we will look back at the entirety of last year's Holiday Season from October 2017 to January 2018. In this first part of our PC research, we will review the US PC market, user acquisition strategies, and search traffic distribution. Stay tuned for part two, where we will dive deeper into the consumer consideration journey and eventual purchase decisions.