Google Ads is an excellent way to promote and grow your business online. In fact, 90% of consumers say that ads influence their purchase decisions. And, between Google Search ads and the Google Display Network, Google Ads reaches the vast majority of Internet users.

But digital marketing is highly individual, so you need to know exactly how much Google Ads contributes to achieving your business's goals. Calculating your return on investment, or ROI, helps you determine this. So, what is the ROI of Google Ads for your business?

In this post, we'll talk about what ROI means, typical ROI for Google Ads, and how to calculate ROI for your Google Ads campaigns.