There are hundreds of online marketing tools specifically built for small businesses. From text marketing and email software to social media management tools and content management systems, the list of available marketing technology is virtually limitless. However, the question must be asked - with so many online marketing tools available, which one(s) could be right for your business?

First, consider a few mission-critical factors. How big is your team? What are your marketing goals and objectives? What is your total marketing budget? What are your marketing pain points? How much are marketing inefficiencies costing your business?

And then consider the platforms that could work best for you and will command the best ROI. How can a robust email campaign complement your text marketing strategies? How do you use social media - and how can you leverage it even more effectively? How can you automatize multi-channel campaigns in one master hub? Foundational tools like these will lay the groundwork for your success.

In your search to find the right technology stack for your operation, prioritize the software and systems on our list. And use the expert insights in this article to guide your decision-making.