Apple Podcasts | Google Podcasts | Stitcher | Spotify   Have you ever considered everyone in your organization to be one big sales team? According to Jacco vanderKooij, to build a successful SaaS company, that's exactly the mindset you need to have. Jacco is the founder and CEO of Winning By Design, an agency that helps modern sales organizations design, build, and scale their sales efforts. Additionally, he's the author of multiple books that go in depth into his proven methodology, The SaaS Sales Method. After connecting with Jacco and his team at an executive breakfast at an Unleash Summit Series event by Outreach, reading a couple of books, and checking out their YouTube channel, I immediately recognized the customer experience implications of their approach to SaaS sales. Each idea falls in line seamlessly with a holistic approach customer experience, so I describe who within your organization this sales method is relevant to, what its primary goal is, and how it positions the primary challenge in our subscription-based, recurring-revenue, and/or SaaS business models. Give this episode a listen below – or in your favorite podcast player.   NOTE: This podcast does not accept paid placement. I'm writing and talking[read more ...]