The final interview is complete and your candidate shortlist is ready to go. It's now time to choose the person you think is the best fit for your open sales position, and it's not a decision to take lightly.

The stakes are high: Selecting a bad candidate can run between 30% to 150% of their annual salary. With the average annual turnover in sales being 25 to 30%, you need to nail the hiring decision - do so in three steps.