Google Analytics for eCommerce – The most important metrics
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Jakub Papuga Jakub Papuga
Posted Sep 23, 2020 7 min read
Google Analytics for eCommerce – The most important metrics

"Data is the new oil" is a thesis put forward by The Economist and it is hard to disagree with it. Whoever has the data has power. The problem is that not everyone realizes how powerful a weapon is at their fingertips (i.e. within Google Analytics).

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