Want to banish competitive pressure for good? Making your B2B business the obvious choice for your target audience is easier than you think.

We commissioned Sapio Research to look into digital transformation and e-commerce trends among B2B companies across the globe. One of the topics they tackled was the reason why your peers are working to improve their IT infrastructure.

The top 5 answers speak for themselves.

Customer demand: 56%
Increasing cost of labor: 38%
Competitive pressure from existing companies: 38%
Competitive pressure from new market entrants selling online: 35%
Competitive pressure from cheaper (overseas) suppliers: 34%
A total of 70% of respondents indicated that competitive pressure was driving the optimization of their IT infrastructure. Let's take a closer look at the type of companies giving you a headache, and how you can get ahead of them by using the right B2B sales channels as part of your business strategy.