TikTok's Superpower Might Be Marketing Beauty Products
Associated with
Jason Wong Jason Wong
 Mae Rice Mae Rice
8 min read
TikTok's Superpower Might Be Marketing Beauty Products

How did The Ordinary achieve its sky-high valuation? Well, it helps that the brand's products have gone viral on TikTok (where it's also verified, natch). We got Doe Lashes founder Jason Wong's take on why TikTok's so powerful in the beauty space.

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