What's the secret to crafting content that not only captivates but truly empowers buyers to take action?

We're joined by Amanda Cummings, Account Executive at Compose.ly, who shares her insights on the importance of building a collaborative relationship between sales and marketing. We're also joined by Global Head of Brand and Content at Valtech, Kerry Penny ​​to share her expertise on shifting from traditional content strategies to buyer-centric approaches that transform the decision-making process. She emphasizes the importance of transparency and flexibility in building trust with cautious buyers. If you're looking to step up your marketing game and really make a difference for your buyers, you won't want to miss this conversation.

In this episode, you'll learn:
-The Concept of Buyer Enablement: Why empowering buyers with the right content is crucial for success
-Building Trust: Why transparency and flexibility are both needed in order to win over cautious buyers
-Human-Centric Marketing: How storytelling and authentic connections drive better business outcomes