What is The #1 Thing You Need Before Testing Brand Voice? Before you dive into personas, segmentation, or testing your brand voice, there's one thing you need to fix first: your data. 📊

In this video, we break down why accurate CRM data is the foundation for effective marketing. Without high-quality, enriched, and high-intent leads, everything else you layer on top-automation, campaigns, even brand voice-will fail to perform.

✨ Key Takeaways:
• Why accurate data is the starting point for all marketing success
• How poor CRM data ruins segmentation and automation
• Why you can't measure brand voice without high-intent leads
• The importance of data enrichment for better targeting
• How to ensure your CRM is set up for true ROI measurement

💡 Perfect for marketers, sales leaders, and growth teams who want to stop guessing and start building on a solid data foundation.

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Having **data accuracy** is crucial for **customer segmentation** and overall successful **data management**. Using the right **marketing strategies** and understanding your **buyer persona** leads to **effective marketing**. Always ensure **data quality** to avoid making assumptions based on inaccurate information.