The Beginner's Guide to Snapchat Insights
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Leslie Mcdermid Leslie Mcdermid
Posted Mar 7, 2020 6 min read
The Beginner's Guide to Snapchat Insights

Snapchat isn't at the top of the Stories game anymore, but it's still an important player in the social media game. After all, the network is still super popular among the younger crowd, so if that's your target market, your brand should no doubt be marketing on Snapchat. However, Snapchat marketers have long had a major issue with the network: there was no way to record growth, track viewership, or otherwise track engagement. Until recently, that is. Earlier this year, Snapchat unveiled Snapchat Insights. Brands and influencers can use this tool to track key performance indicators on Snapchat, like viewership, where their viewers are located,

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