Chris Nelson, Senior Manager of Vertical Marketing at CallRail, joined the Service Business Mastery podcast hosted by Tersh Blissett and Josh Crouch to discuss enhancing the customer experience to maximize revenue with data-driven decisions. The Service Business Mastery podcast helps HVAC, plumbing, electrical, or any other home service trade businesses level up in the areas of leadership, marketing, finance, pricing, and HR.

Chris Nelson is the Senior Manager of Vertical Marketing at CallRail. Chris is a marketing and strategy leader focused on driving revenue and profitability, with 15+ years of B2B and B2B2C experience in SaaS, professional services, and consumer durables. He practiced as a business lawyer for several years before transitioning into the business side full-time.

"I completely understand your lack of insights as a small business owner," Chris told the Business Mastery audience.