The idea of subliminal messaging has been widely used in popular culture. In an episode of Saved By the Bell, the character Zack uses it to get a date for the school dance, while an episode of The X-Files features it being used in a conspiracy to encourage murder in a small town.

Because of these plotlines in popular film and television media, you've probably heard of subliminal messaging before. But have you ever heard about it being used in real-world advertising? It's rarely as exaggerated as in TV shows, but subliminal advertising exists.

At this point, you may wonder what subliminal advertising is, as well as whether or not you can - or should - use it in your marketing. To find the answers to these questions, just keep reading.