Tracking your website data is one of the best ways to improve your digital marketing and maximize your website's success. With tools like Google Analytics, you can see how people find your website, how they interact with it, where they're converting, and much more. Tags - snippets of code that extract data from your site and send it to tools such as Google Analytics - make this possible.

Managing these tags, however, can be challenging, especially if you have a lot of them. With a tool called Google Tag Manager, you can make your tag management easier and more efficient. Getting started with the tool, though, comes with a bit of a learning curve and time commitment.

At this point, you may be wondering, "Should I set up Google Tag Manager?" In this post, we'll discuss the pros and cons of using the tool and help you answer that question.