Hot off the presses! Blueshift has been in the news quite a bit in the past week. So, rather than sending you running across the internet, we've elected to round up our latest and greatest features. This week, Blueshift's CEO and Co-Founder, Vijay Chittoor has passed his extensive knowledge of the martech world onto readers at Forbes, Martech Advisor, and now the Blueshift blog. So, let's let Vijay dive into the world of CDPs, CDIs, and making the most of your customer data.
Research shows that 54% of marketers use less than 50% of data. Before marketers can activate data for the purposes of execution, they'll need total access to this data in a usable state. It's no longer enough to have a system for collecting and unifying customer data or resources to model and analyze that data. Marketers need a way to leverage their data to guide campaigns in real-time and make daily micro decisions about how to optimally engage their customers