Event Technology Drives Engagement | Cvent Blog
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Julie Haddix Julie Haddix
3 min read
Event Technology Drives Engagement | Cvent Blog

As events continue to grow in popularity, they're earning a larger slice of marketing budgets. Forrester Research reports that roughly 25 percent of the average B2B marketing budget goes to events, underscoring their value and impact. As the modern marketing mix evolves to a blend of digital strategy, technology, and systems, many still view events as outside the integrated marketing sphere. This is where event technology can help.

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