With the rapid evolution of the influencer marketing space, there are many tools that brands can utilize to alleviate some of the pain points that come along with managing an influencer program. If you've researched influencer marketing solutions in any capacity, you are bound to come across hundreds of companies claiming to be full-service Influencer marketing platforms, or the next best influencer marketplace.But what do these terms mean? What exactly are influencer marketing platforms? And how are they different from influencer marketplaces or databases? Although the answer is simple, differentiating between influencer marketing platforms and marketplaces can oftentimes be difficult at first glance.