Associated with
Abhi Jadhav
Posted Jul 7, 2020
•
5 min read
ABCs of Account Based Marketing
Account-based marketing (ABM) is aptly named. The most basic description is that ABM turns traditional marketing practice on its head by starting with the end goal - the target accounts most likely to become good customers - rather than the lead generation activities that uncover and develop target
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Bay Leaf Digital
Featured by Compose.ly
![The Marketer's Comprehensive Guide to Content Optimization [Free Cheat Sheet]](https://main-app-production-public.s3.amazonaws.com/81y200432hmhjelzzs3k2nis9pyl "The Marketer's Comprehensive Guide to Content Optimization [Free Cheat Sheet]")
