The Digital Runway: Social Media Marketing in Luxury Fashion
Associated with
Cat Anderson Cat Anderson
Posted Jul 25, 2023 24 min read
The Digital Runway: Social Media Marketing in Luxury Fashion

In this episode, we speak with Maxime Bicard, director of digital brand and social media at Versace. With a brilliant career working across the top brands in the industry, Maxime brings a wealth of insights and expertise to the table. Uncovering the secrets behind how the high luxury fashion industry utilises social media in a distinct manner, and why it sets itself apart from most other industries.

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