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Closing the Content Gap: What We Learned From Talking to 400+ GTM Pros
Content marketers are not order takers. They're strategic partners. They're storytellers and interpreters and deep thinkers who make their customers and audience the stars of the show.
No more treating "content" as an isolated function that cranks out cookie-cutter, keyword-stuffed blog posts. Let's pave the way for something better: top-notch content marketing that's understood, advocated for, and bought into by leadership and the broader GTM org.
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