Apple Podcasts | Spotify | Google Podcasts | Amazon   The trend toward aligning sales, marketing, and customer success and rolling it up under a Chief Revenue Officer (CRO) is well underway. But who's best to take on this role? And what steps can a CRO take to assure that alignment is achieved? Under the leadership of someone authentic, genuine, and empathetic, an organization can take the right steps and achieve cohesion with seemingly separate teams and silos working together with fewer or fainter borders. This creates a free-to-scale environment and a unified customer experience that can then look at their customer base and segment resources where it makes the most sense. Today's guest is Sterling Snow. Sterling is the Chief Revenue Officer at Divvy. Divvy is a secure financial platform for businesses that manages payments, subscriptions, and strategic budgets – and helps eliminate expense reports. Sterling feels strongly that when internal alignment hasn't been achieved, companies risk a disjointed customer experience that could damage the brand and the entire customer relationship. Before his role at Divvy, Sterling held titles such as Senior VP of Revenue, Vice President of Marketing, Marketing and Sales Director, and even Director of Sales ...