The Ghirardelli Chocolate Company leverages the Salsify Product Experience Management (PXM) platform to automate and streamline its product information, as well as expedite its go-to-market process - enabling the company to significantly impact its digital shelf success.
Pam Perino, digital commerce content and operations manager at Ghirardelli, shares how her team moved away from relying on spreadsheets and email to now having Salsify as its golden record of product information