SEO is easy--in theory. Just create content that answers the question your
audience enters into a search bar and, voila! You're optimized.

We all know it takes so much more than that. But the general theme is right.

You have to first know what terms the right people-people who would actually buy
or use your product-might use to find you. And there, as Shakespeare would say,
is the rub. It's also where a keyword matrix can make your life so much easier.

Starting out, you can just pick a handfu