Considered radical at the time, Nicholas Copernicus pushed the theory that the sun, not the earth, was at the center of the universe. The idea of a heliocentric universe was initially rejected because it went against everything the church believed–people didn't want to accept something other than what they knew. Featured speaker John Bruno, Analyst at Forrester Research, used Copernicus' theory to parallel the rise of the customer and how it's affecting sales organizations' strategies during his general session at Modern Customer Experience.
Learn more from this post on Oracle's Takeaways from John's presentation