So – you set up accounts for your business on Facebook, Twitter, LinkedIn, and maybe even Instagram. You told your family and friends to follow you and started posting updates about products, specials, and events. But is anyone paying attention?

It may be time to consider a social media engagement strategy. Now that social media is becoming increasingly saturated with ad content, your followers won't pay attention to you unless you give them a good reason to. That's where strong user engagement becomes important.

Turn your profiles and pages into spaces for two-way conversations, and your followers will be more likely to stay interested. That being said, I know that creating engaging content is easier said than done. Here are a few tips – as well as examples from companies who excel at interacting with their followers – to help you increase social media engagement!