The Business of Creativity and Rebirth of the Agency Model
13 min read
The Business of Creativity and Rebirth of the Agency Model

Jules Ehrhardt's epic State of the Digital Nation, and the equally epic follow-up, State of the Digital Nation 2020, feels like a darkly comic dirge for the creative industry. With precision, passion, and wit, Jules masterfully identifies every wrong turn that's led us up to the current state of the traditional agency model.

But, there is light at the end of the tunnel. We sat down with Jules to talk about how new agency models, such as his own creative capital studio FKTRY, can pave the way for a new era of digital creativity under new terms of business.

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