With sales teams constantly on the road, on the phone, and on the move, what's the most important action front-line managers can take to help maximize results? Sales coaching.That's according to a recent survey of leading sales organizations, who ranked sales coaching #1 among all activities to positively impact effectiveness. Sales coaching keeps sales reps on top of their game: It gets them better prepared, reinforces consistent messaging, and encourages the tactics exhibited by 'A' players.