B2B Programmatic advertising is one of the most widely used marketing channels in the industry; in fact, the channel is predicted to increase by $20 billion in 2021. This is because programmatic advertising can't be beaten when it comes to personalization and targeting. B2B programmatic also works throughout the sales funnel, leveraging artificial intelligence and complex algorithms to serve audiences with a high statistical likelihood of conversion, therefore maximizing the overall impact and quality of marketing campaigns. Retaining a sophisticated b2b programmatic agency can help your organization integrate programmatic advertising into your current account based marketing or demand gen strategy.