The world of marketing is continuously changing. We all know that. And if we're honest, the fact that it keeps us on the edge of our seats year after year is why we love it.
Living and breathing this change every day can make it seem incremental. But if we look back five, ten, or even 15 years, the world of marketing really has changed.

Back in 2005, phones were used to make phone calls. The Facebook – as it was called then – was just for colleges and universities, and mainstream broadband Internet access was a distant dream. In short, it was a very, very different world.

Fast forward to today. Despite digital technologies turning marketing upside down and inside out, there are a number of things that haven't changed. Email is still the most powerful, profitable, and popular marketing channel. Marketing is still about human relationships. People still want to feel understood, remembered, and valued in every interaction. Money still measures marketing, and marketing is still about finding that next percent of growth growing revenues, relationships, recommendations, and reputations. And Oracle Responsys is still a leader in email marketing.