While 2020 proved itself to be a year of epic trials and triumphs. It was also most certainly a wild ride for marketers who learned how to navigate palpable uncertainty in real time. And while much of the year was ebb and flow and trial and error, it was also a weighted lesson in both marketer and channel resilience as we saw the affiliate category finally receiving its long overdue credit from marketers in search of protection amid a notable stormier-than-usual climate.