You're likely already leveraging social media to promote your event. But if you're planning a business or professional event, there's good reason to focus on LinkedIn. Unlike other social networks, LinkedIn caters to those seeking industry news, business-oriented content, and professional connections. Plus, with 100 million active monthly users, you can reach more of your target audience. So there's a growing number of reasons you should take advantage of the world's largest professional network. Here are the top five: Click the graphic to enlarge and  download a PDF version.   Want to know more about leveraging social media to promote your event?