What's New with Marketo? How Adobe Is Enhancing Interactive Webinars with Generative AI
3 min read
What's New with Marketo? How Adobe Is Enhancing Interactive Webinars with Generative AI

If you've used Marketo Engage for a while, you might agree with folks who say the tool hasn't changed all that much in recent years. But that narrative started to shift at this year's Adobe Summit. One update that caught our attention was the major investment in Interactive Webinars - Marketo's built-in solution for running virtual events. What stood out were the new features designed to make hosting events easier, without losing the customization and scalability you'd expect.

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