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Why Beam?
Let's be honest: most B2B content is boring AF.
It's often general statements and regurgitated info and basic definitions, wrapped in faux authoritative lingo.
Before you pull out your pitchfork, let me clarify: this isn't entirely, or even mostly, the fault of content marketers. Content teams face high publishing cadences and lead gen expectations, low bandwidth and budgets, with little leeway to lean on leadership, partners, and customers. (Not to mention peanut gallery questions like "can we optimize this?" and "can we make this go viral?")
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