You feel cheated. You've tried to create amazing content to win the content marketing game. And yet your revenue hasn't shot through the roof. Why? The problem isn't your content, it is how you're putting it all together. You need to put your content into a content experience framework, according to my podcast guest Randy Frisch, who is Co-Founder, CMO, and President at Uberflip, a speaker, and the author of F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue, and Relationships.   Content Experiences, Not Content Marketing The Customer Experience Podcast is available in Apple Podcasts, Spotify, Google Podcasts, or Stitcher. It's also embedded here on an episode-by-episode basis. Hear the entire conversation with Randy right here ...   Why Content Marketing is a Mistake As you might have guessed from the title of his book, Frisch doesn't like the term "content marketing." "We associate content marketing as simply creating content," says Frisch. "That's only the first step. It would be like saying, 'I'm going to build a fort for my kids. I've bought a pile of wood. Now, I'm done.'" Instead of content marketing, Frisch has developed a content experience framework. For Frisch, content experience is ...