Like most organizations, you're probably always looking for better ways to serve your customers. But what if there was a way to keep them coming back and turn them into advocates and champions for your brand?

A customer academy is an effective way to show users and prospects you care about their success. By providing valuable resources, training, and support, you help them improve, excel in their roles, and ultimately, become better customers for you.

Plus, for every dollar spent on customer education, organizations earn $6.70 annually.

If you need to make a case for building a customer academy, here are seven reasons you should invest in one, plus tips to create your own.