If you've ever wondered how search engines find your site, the answer is simple:
they send out crawlers. Built to mimic how human users interact with your
website, search engine crawlers review the structure of your content and bring
it back to be indexed.

When you build your website to make it easier for these bots to find and parse
important information, you're not just setting your website up for higher
rankings; you're building a seamless experience for human users as well.

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