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Posted Mar 19, 2025
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7 min read
The Misconceptions Holding Back Incrementality: A Call for a Rethink in Measurement Practices
As the marketing landscape evolves, the demand for accurate, reliable incrementality measurement will only grow. The industry must rise to the challenge by prioritizing data, automation, and collaboration. By doing so, we can ensure that affiliate marketing is not just seen as a complementary channel but as a cornerstone of the modern media mix.
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