ThirdLove Relaunches Loyalty and Increases RPR by 4.22%, with Redeemers Spending Over $10M
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ThirdLove Relaunches Loyalty and Increases RPR by 4.22%, with Redeemers Spending Over $10M

Amidst shifting priorities, ThirdLove shut down their loyalty program in 2021, uncertain of whether the program was driving incrementality. Shortly after, the brand realized the program was indeed driving value and they needed to relaunch a new program.