If you own a business, you likely know the importance of social media marketing. Not only does it help you build brand awareness, but it helps you connect with your target audience in a unique way. When it comes to social media marketing, Instagram is one of the most popular platforms for marketers, and for good reason - in June 2018, the platform boasted over 1 billion active users, and the numbers continue to grow.

But how do you know if your Instagram profile is helping you reach your business goals? Are you getting as many likes as possible? Is the right Instagram audience interacting with your posts?

If you have these questions, or questions like them, you're not alone. In this post, we'll talk about the importance of Instagram analytics and how the information it provides can help your account thrive. We'll talk about how you can use Instagram insights (Instagram's native analytics tool) to gain powerful information about your campaign, and a list of action items you can take to give your account a positive refresh.