On today's episode of Build, Maggie sits down with Drift's VP of Product, Craig Daniel, to discuss how to ship product – what it takes to hit your dates (and the importance of committing to them publicly), using tracer bullets to de-risk features, "good / better / best" tiering to scope features and the importance of naming conventions.
Also in this episode, how Product Managers can progress in their careers and how to get features built by your team if you're not on product. Hint: Talk to customers!