"Transactional email" has a very distinct use and build trust fast with your customers. It can also send fast! In this video we go over what Transactional email is and a variety of use cases.

This video was from a longer (23 Min) webinar on the same subject that also covers how to automate transactional email with ActiveCampaign. If you would like to watch that webinar, follow this link to get a recording and the slides:
https://www.activecampaign.com/how-to...

Transactional emails build the foundation of trust with your customers for your online business. But they are often treated as the 'set it and forget it' notifications that allow a business to function. Which means-most people underestimate how transactional email can impact customer experience, retention, and revenue.