Many brand websites have customer support portals that cover common questions they get from their customers about the products, shipping, returns, etc. In this article, we'll cover how to take a customer support portal and optimize it for SEO so that customers who are Googling their questions can easily find their answers.

First, we'll talk about the advantages and benefits of a search-optimized customer support portal and then explain how to structure and create your own SEO-friendly customer support portal.