How can product marketers fight burnout and scale their impact with AI? Emily Pick, Lead Product Marketing Manager at Clari, shares her real-world journey of becoming an AI evangelist. In this episode, Emily reveals:

Why AI proficiency is now a career necessity for PMMs
How to identify repetitive tasks to automate with AI
A practical "Crawl, Walk, Run" framework to start your AI adoption
Cautionary tales on data security and the importance of human oversight
How PMMs can use AI to make space for strategic, high-impact work
"If you're not using AI now, you're behind," Emily shares. "There's maybe a little bit of foresight, a bit of career future-proofing, kind of reading the tea leaves."

Emily discusses using AI to update marketing assets like one-pagers and Highspot after launching new messaging. "It would update the copy for me," she notes. "I still think AI is at like 75 to 80% as far as output where I'm fully trusted. But still, that 75 to 80% lift when having to go through and recreate is huge."

However, she also stresses key considerations around data privacy and accuracy. "Free is never free," Emily cautions. "You might not be paying us money, but you might be paying us with your data."

This conversation provides an actionable roadmap for PMMs to harness AI to offload tactical execution and focus on strategic thinking. The future is bright for product marketers ready to embrace AI as a partner in scaling their impact.