As marketers, staying on top of your A-game is paramount to your campaign success. With the advent of new technology, you need to play big to win big and that means adopting new tech to super-boost your lead generation. Ultimately, you want to arm yourself with as much marketing ammunition to blast yourself miles ahead of your competitors by getting to your customer base first.

But what happens once you've got your customer? Are you hot-footing it over to landing another new customer? Do you have a case of craving the next big win, overlooking your most valuable marketing asset in the process: your existing customer?

Let's start with the funnel. It's been pretty unchallenged since the dawn of marketing, but hear us out when we make the case for flipping it upside down. And we know how that incites instant panic, but both ways of working through your funnel could – and should – happen in conjunction. Once you've flushed your customers down into paying customers, what are you doing once they're there?

It's time to give your lead generation a boost. Here's how.